Congressional Black Caucus Foundation
Redesigning a legacy organization's digital presence to reflect their vision and impact.
Role
- Graphic Design
- UX Design
Tools
- Adobe Creative Suite
- HTML / CSS
For the Congressional Black Caucus Foundation, our work began with understanding: getting to know their goals, legacy, and the story they wanted their website to tell. From there, I translated their refreshed brand into a digital experience built around bold typography, thoughtful layouts, and a visual system that honors both their history and their forward-looking mission. We explored how that identity could extend beyond the website, bringing consistency and professionalism to email newsletters, social media graphics, and event collateral.
Impact
A website that brings CBCF's refreshed brand to life while making their programs, events, and resources easy to explore.
A visual system that honors the organization's legacy while supporting their growth and future storytelling.
A suite of branded materials, from email templates to event collateral, that creates a consistent experience across every touchpoint.
