Maryland 529
Designing a digital experience that makes college savings easy to understand for every family.
Role
- Graphic Design
- UX Design
Tools
- Adobe Creative Suite
- Miro
For many families, saving for college feels out of reach before it even begins. MD529 wanted to change that, but their website wasn't making the case. The challenge was building a digital experience that could meet a diverse audience where they are, making college savings feel understandable and attainable regardless of where someone is starting from.
Impact
A website that reflects MD529's refreshed brand while making college savings feel accessible to every family.
A digital experience designed to meet families where they are, regardless of their awareness with savings programs.
Social media and programmatic graphics that carry MD529's message to the full range of diverse families they serve.
